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Shopping for a new BMW in Brandon and wondering ‘what does BMW stand for’? BMW is a German acronym for Bayerische Motoren Werke or Bavarian Motor Works in English. Learn more about the origins of the BMW name, the BMW slogan, where ‘beemer’ comes from with Reeves Import Motorcars, then be sure to check out our new vehicle slogans.
If you’re a Wesley Chapel driver wondering what BMW stands for, the origin of the BMW name has a history behind it:
Is it the term ‘beemer’ or “bimmer”? Most Clearwater drivers have heard the term used before and know the person is referring to BMW, either a motorcycle or an automobile, but what does it mean? And what’s the difference between beemer or bimmer? In the U.S., some car enthusiasts declare that beemer refers only to motorcycles and bimmer only to cars. However, in Canada, the term bimmer is used for both BMW motorcycles and cars.
Dating back to 1974, the current BMW slogan “The Ultimate Driving Machine” was marketed in North America before being replaced by the slogan “Joy” in 2010. The original slogan made a comeback in 2012.
Now that you know what BMW stands for and the rich history behind the name, discover a BMW yourself! Apply for financing to see if you’re pre-qualified and read our car buying tips to make your next new car purchase easy!
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