What Does BMW Stand For?

2020 BMW 8 Series M850i xDrive Coupe

Shopping for a new BMW in Brandon and wondering ‘what does BMW stand for’? BMW is a German acronym for Bayerische Motoren Werke or Bavarian Motor Works in English. Learn more about the origins of the BMW name, the BMW slogan, where ‘beemer’ comes from with Reeves Import Motorcars, then be sure to check out our new vehicle slogans.

What Does BMW Mean: BMW Origin

If you’re a Wesley Chapel driver wondering what BMW stands for, the origin of the BMW name has a history behind it: 

  • 1913: BMW partially has roots in an aircraft engine manufacturer called Rapp Motorenwerke founded by Karl Rapp, headquartered in Munich, Germany
  • 1917: Karl Rapp leaves Rapp Motorenwerke, who then change their name to Bayerische (Bavarian) Motoren Werke.
  • Bavaria is the federal-state that Munich is located in, and it borders Austria and the Czech Republic to the south and the east
  • 1917: The BMW logo is originally developed and changes little over the years. It honors the blue and white checkered diamond-patterned Bavarian flag.
  • BMW AG: is the official company that owns BMW. “AG” stands for Aktiengesellschaft, meaning incorporation owned by shareholders.

What Does BMW Mean: Bimmer vs. Beemer

Is it the term ‘beemer’ or “bimmer”? Most Clearwater drivers have heard the term used before and know the person is referring to BMW, either a motorcycle or an automobile, but what does it mean? And what’s the difference between beemer or bimmer? In the U.S., some car enthusiasts declare that beemer refers only to motorcycles and bimmer only to cars. However, in Canada, the term bimmer is used for both BMW motorcycles and cars.

What Does BMW Mean: BMW Slogan

Dating back to 1974, the current BMW slogan “The Ultimate Driving Machine” was marketed in North America before being replaced by the slogan “Joy” in 2010. The original slogan made a comeback in 2012.

Discover the BMW Experience at Reeves Import Motorcars

Now that you know what BMW stands for and the rich history behind the name, discover a BMW yourself! Apply for financing to see if you’re pre-qualified and read our car buying tips to make your next new car purchase easy!

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